Our curriculum focuses on shaping future leaders in enterprise, civic engagement, media, and communications, with four dynamic business themes: International Virtual Enterprise, Hospitality and Tourism, Urban Planning, and Food Technology. Students select a track aligned with their interests and goals, immersing themselves in hands-on experiences and real-world challenges.

Week 1: Community Needs and Resources

Students conduct market research to understand community needs through surveys, social media campaigns, and interviews. They identify resources within their community, from individuals to institutions, to enhance quality of life and foster community cohesion.

Week 2: Budgeting, Contracts, Sponsors, and Vendors

Students learn essential skills in budgeting for events, creating contracts, and securing sponsors and vendors, empowering them to manage projects effectively and responsibly.

Week 3: Public Relations, Marketing, and Communications

Students delve into visual storytelling for public relations and civic engagement, emphasizing diversity and democracy in their promotional efforts. They explore career paths and gain insights into the importance of effective PR strategies.

Week 4: Media, Hosting, and Production 

Students establish connections with local media and gain hands-on experience in media production. They learn the fundamentals of hosting and presenting, preparing them for future roles in broadcasting and communications.

Expo and Evaluation:

Students apply their entrepreneurship skills in real-world scenarios, participating in activities such as business plan competitions. The curriculum equips students with the competencies and confidence to pursue further education or careers in business-related disciplines.